This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. For millions of websites, publishers, and online businesses, search is still the king. While social media may have the media’s attention and Twitter and Facebook are garnering a lot of the hype, […]
Read MoreI make no apologies for using the well-used analogy of comparing a brand’s relationship with its customers to that of a budding romance between two lovers. It’s a cliché, but it’s painfully accurate. Although I admit I’ve never actually scratched the name of my supermarket brand all over my school desk, or doodled the logo […]
Read MoreOnce upon a time, we loved email. Heck, Tom Hanks and Meg Ryan even starred in a movie about it. However, these days most of us view email as more a necessary evil of doing business than something exciting to engage with. Why email marketing matters With all that said, the fact remains: From a marketing perspective, few online methods remain […]
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