This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. For millions of websites, publishers, and online businesses, search is still the king. While social media may have the media’s attention and Twitter and Facebook are garnering a lot of the hype, […]Read More
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Once upon a time, we loved email. Heck, Tom Hanks and Meg Ryan even starred in a movie about it. However, these days most of us view email as more a necessary evil of doing business than something exciting to engage with. Why email marketing matters With all that said, the fact remains: From a marketing perspective, few online methods remain […]Read More
uilding a brand is a fundamental part of marketing for every business. You should do the same thing for yourself. It doesn’t matter if you’re a new designer, freelancer, or head of UX at a huge agency—you should view yourself as a business and craft your own personal brand that reflects your personality, communicates what you’re capable […]Read More
Written by Meghan Keaney Anderson | @meghkeaney Starting on Tuesday, April 21, 2015, Google is going to make a massive change to the way it ranks websites. How massive? This change outranks both Panda and Penguin in terms of its scale of impact on search results, according to Google’s Webmaster Trends analyst Zineb Ait Bahajji. The change comes down to one […]Read More
By: Sean M Smith Marketing in general is a vast and complex beast which requires knowledge and effort to truly master and leverage it to its full potential to grow your brand, let alone your business. Any good internet marketing strategy can effectively help you build your business online. However, as many internet entrepreneurs look to […]Read More
Direct Marketing – Brand Identity Guru Tips By Scott D. White If your company doesn’t have a direct marketing program in place, a direct marketing agency can create one for you. A direct marketing company provides small to very large customizable ranges of business-to-business and business-to-consumer direct marketing options sure to fit your needs. From […]Read More
Effective Email Marketing – 3 Key Elements For Success By Rami Taher I recently answered a question on LinkedIn titled “Is email marketing an effective marketing tool?”. While the question was mainly geared towards buying bulk email lists and sending unsolicited emails, I thought it was a good chance to shed some light on email marketing […]Read More